When you’re building your brand presence, company signage is one of the most powerful investments you can make. Whether it’s a bold exterior building sign that grabs attention or a sleek interior lobby sign that impresses visitors, the right signage communicates professionalism and boosts visibility.
But one of the most common questions business owners ask is: “How much does company signage cost?”
The answer depends on several factors, including materials, size, design complexity, and installation. In this guide, we’ll break down what impacts signage costs and what businesses in New York can expect to budget for their signs.
Factors That Influence Company Signage Costs
1. Type of Signage
Different types of signage come with varying costs. For instance:
- Interior Signs: Reception signs, wall graphics, and lobby signs are often designed for aesthetics and branding. Costs range from $200 to $5,000, depending on materials and size.
- Exterior Signs: Outdoor signs, storefront displays, and building signage are usually larger, weather-resistant, and more durable. Prices typically range from $1,000 to $15,000.
- 3D Letters & Logos: Dimensional lettering or illuminated logos can cost $500 to $10,000, depending on lighting and material choices.
2. Materials Used
The material has a huge impact on pricing.
- Acrylic or PVC: Affordable, starting around $200–$800.
- Metal (aluminum, stainless steel, brass): Durable and premium, usually $1,000–$10,000.
- Illuminated LED signs: $2,500–$15,000+ depending on complexity.
3. Design Complexity
Custom designs, unique fonts, and brand logos increase costs. If you’re looking for fully customized business signage that reflects your identity, budget accordingly.
4. Size and Placement
Larger signs cost more due to materials and installation needs. Placement also plays a role—roof-mounted or high-rise signs may require special equipment and permits, increasing total cost.
5. Installation
Professional installation is essential for both safety and aesthetics. At Custom Signs NY, we handle everything from site surveys to secure mounting. Installation costs usually range between $200 and $2,000, depending on complexity.
Average Cost Ranges for Business Signs
Here’s a quick overview of what you might expect in New York City:
- Small Interior Lobby Sign: $500 – $2,500
- Wall Murals/Graphics: $300 – $5,000
- Exterior Storefront Sign: $1,500 – $10,000
- Illuminated Channel Letters: $3,000 – $15,000
- Large Building Signs: $10,000+
Why Invest in Professional Signage?
High-quality signage isn’t just an expense—it’s an investment in your brand. Effective signs help:
- Attract foot traffic
- Reinforce your brand identity
- Improve customer experience inside your space
Whether it’s interior signage for your office or striking outdoor building signs, the right design can pay for itself through increased visibility and customer engagement.
Get a Custom Quote for Your Company Signage in NYC
Since no two businesses are alike, the best way to know your signage cost is to request a custom quote. At Custom Signs NY, we specialize in interior, exterior, 3D lettering, and full-service installation across New York.
👉 Contact us today to get a personalized estimate and bring your brand vision to life.
Final Thoughts
The cost of company signage varies widely, but understanding the factors materials, size, design, and installation, helps you budget effectively. Whether you need a simple reception sign or a large illuminated storefront display, investing in high-quality signage ensures your business leaves a lasting impression.