Wall Signs vs Blade Signs vs Storefront Signs: NYC Business Guide
Choosing the right exterior signage in New York City isn’t just about looks—it’s about visibility, zoning rules, foot traffic, and brand impact. With crowded sidewalks, tall buildings, and strict regulations, NYC businesses must choose signage that works hard from every angle. In this guide, we compare wall signs, blade signs, and storefront signs, explain where each performs best, and help you decide which option delivers the highest return for your location. Why Exterior Sign Choice Matters in NYC? NYC streets are fast-moving and visually competitive. Your sign often has seconds to capture attention. Choosing the wrong sign type can mean poor visibility, missed foot traffic, or compliance issues. If you’re planning or upgrading your exterior signage, explore our full range of exterior signage solutions in NYC to understand what’s allowed and what performs best. What Are Wall Signs? Wall signs are mounted directly to the building façade and face forward toward pedestrian and vehicle traffic. They’re among the most common sign types in NYC. Benefits of Wall Signs Best NYC Use Cases Wall signs are especially effective on buildings with minimal obstructions and strong sightlines. What Are Blade Signs? Blade signs (also called projecting signs) extend perpendicular from the building, making them visible to foot traffic walking along the sidewalk. Benefits of Blade Signs Best NYC Use Cases Blade signs are one of the most effective options for high-foot-traffic areas like Manhattan and Brooklyn. What Are Storefront Signs? Storefront signs typically include signage placed above entrances, on awnings, or integrated into window displays. Benefits of Storefront Signs Best NYC Use Cases Storefront signs often work best in combination with wall or blade signage. Wall vs Blade vs Storefront Signs: Quick Comparison Feature Wall Signs Blade Signs Storefront Signs Best Visibility From a distance From sidewalks At entry point Ideal Streets Wide roads Narrow, busy streets All locations Branding Impact High High for foot traffic Medium Installation Cost Medium–High Medium Low–Medium NYC Popularity Very common Highly effective Essential Which Sign Type Is Best for Your NYC Business? Choose wall signs if: Choose blade signs if: Choose storefront signs if: Many NYC businesses use two or even all three sign types together for maximum impact. Custom Exterior Signage Solutions in NYC At MMK Custom Signs, we design, fabricate, and install NYC-compliant wall signs, blade signs, and storefront signage tailored to your location and business goals. Explore our complete range of custom signage solutions to see how we help NYC businesses stand out—day and night. Get Expert Advice on NYC Exterior Signage Not sure which sign type is best for your building or neighborhood? Our team can evaluate visibility, zoning rules, and branding needs. 👉 Request a custom signage quote today and let’s create exterior signage that actually drives foot traffic.