For a business owner, it’s almost impossible to connect with customers personally and tell them about your business. This is where branding and strategy come into play. You need to ensure that you create a solid brand for your product and services so that potential and existing customers can identify you from the crowd. One of the main aspects of branding is communication, and nothing can do this better than the right signage.
Exterior business signage is like your company’s 24/7 advertising instrument. For as long as it stays standing, you stand a chance to attract a customer passing by. If your store is located in a busy area (which is common in NYC), then signage will help you get noticed.
While this may be a simple marketing element, certain details and specifics need to be considered. There are several myths tied around the subject that act as roadblocks to successful advertising. Lucky for you, we’ve debunked some of the common ones here:
Before you begin stating facts, let’s try and understand this scenario. Imagine you’re walking down the street and come across various flower shops on the way. Now each of them has its signage style. One has “XYZ Florals” in a big font, the other has “NYC’S LEADING FLORIST”, and the third has all the possible information cramped up into one rectangular box. Which one would you turn to? Many customers would often choose the second as it offers just the right information in the right font and size.
The truth is signage is not the place to overload your information. Sure, that doesn’t mean simply adding two words; the words you choose should be specific and inviting. You need to include the right keywords that tell your story and help you stand out from the crowd.
Many business owners tend to stay away from signage as they think it can be expensive or difficult to install. This is when they resort to simple banners. However, we’re glad to inform you that due to the technological evolution, the cost of equipment has decreased, and signage has become more affordable than ever. We ensure to install your desired signage in a hassle-free manner so you can enjoy top-class branding within no time.
Another common myth we’re glad to dispel is that signage doesn’t affect your ROI. In fact, signage can help in extending your outreach on a larger scale. By including signage in your branding strategy, you can easily target your audience and also convert those numbers into sales.
Whether you’re looking for customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, or more, we’ve got you covered. At MMK Custom, we have tons of experience designing, fabricating, and installing interior and exterior signage. What are you waiting for? Request a quote today.
