When you deliver an effective message via attractive images, you can expect wonders for your business and brand. After all, what matters is the way in which you tell your story not what the story is about. This is where outdoor signage comes into play. A storefront sight, vinyl graphics, or even a monument sign can make a massive difference in customer attraction and retention. Here’s everything you need to know:
Whether you operate a local business in NYC or are working cross-state, your signage is a crucial aspect of brand identity. A well-designed and the well-displayed sign can help in various ways. Firstly, it can help you stand out from the crowd and attract new and exciting customers to try your products or services. It also helps give customers an idea about the purpose of your business, so they know exactly what to expect. Lastly, signage is great for customer-brand recognition as it helps keep your business top of mind at all times.
Here are some tips to help you choose the right business sign for your company:
Colors aren’t only an important factor when it comes to logo designing but should also be considered when choosing your signage. Every color has the power to evoke different emotions. This is why you should carefully select the right colors in order to send the right message across. For example, warm colors like yellow can give a louder message whereas muted colors like purples are more relaxed. Let’s say you have a floral business, in a case like this choosing contrasting colors might not be ideal. Instead similar colors develop a sense of harmony which helps the audience resonate with the flowers.
However, if you have a fast-food chain, then bright colors like yellow and red are perfect as cooler colors are known to suppress appetite.
The signage you choose isn’t just an announcement about your business; in fact, it should work as a constant marketing tool. Exterior signs help in drawing attention, while internal signs can lead to impulsive buys. The sign you choose should cater to a specific purpose and shouldn’t merely hang on your storefront. Take time to understand how this sign can affect your brand and help you connect with existing and new customers in the area.
Lastly, you need to ensure that the sign you choose is readable and visible from all angles. No matter how well you design the logo and message, a sign that can’t be read won’t serve it’s purpose.
Residents of NYC have recognized for our unmatched reliability and professionalism. At MMK Custom we offer a massive collection of interior and exterior signage for your business. We’re known for our customized signs in NY. You’ll also find office signs, 3D metal letters, interior signage, indoor wall signs, and more. You can trust us to help your brand stand out like no other.
Don’t wait any longer Get in touch with us to request a quote today.
When it comes to logo designing and branding, colors play an important role in evoking the right emotions and connecting with your audience. However, what many business owners tend to overlook is the power of font in visual communication. The font you choose speaks volumes about you and your business. Sure, the words help in communicating a message, but the font you use can determine how your audience perceives that. This is why close consideration is important when it comes to font selection.
Let’s take the iconic Disney or Coca-Cola logo, for example. These fonts are tightly tied with the companies and evokes a sense of emotion in the target audience. People can instantly connect with the company and know what to expect. Your chosen font also sets the tone for your company.
Here are some tips to help you choose the right font:
Before we dive into the details, let’s take a quick look at what one should expect from a brand font
Every brand has its own personality. This personality is one that the customers don’t only relate with but also remember you for. Your brand personality can also help in increasing your brand awareness.
This is why the colors your choose, the design, and the font should all align with your brand personality for effective communication. If your brand personality is something that still requires more focus, take your time to determine how you want your brand to be perceived by the audience before choosing a font.
Once you’ve got a fair idea about your brand personality, you’ll be able to work more freely on designing logos and other promotional content. When choosing the font, choose one that reflects this personality so that the audience knows exactly what your business is about. Let’s take Swarovski for example, the brand is known for its high-quality silver jewelry. Their font ITC Novarese,elicits style, luxury, and class all in one. Its straight lines and thick letters signify how reliable the company is and reflects their solid reputation in the market.
Your logo font is not something that you can change on a daily basis; this is why you need to ensure that the chosen font work well will all mediums such as print, web, and mobile. Some fonts may look great on billboards but get compressed when used on social media. This is why take your time that the font is flexible enough to adapt to all.
Once you’ve decided on your font, you can add this to your business signage as well. At MMK Custom we have a variety of interior and exterior signage for all businesses in NYC. We’re known for their customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, and more. What are you waiting for? Get in touch with us to request a quote today.
If you had to describe your company in a few words, what words would you choose? Luckily, a logo eliminates the need for you to do so. Logos explain the purpose, value, and mission of your brand and reflect who you are and what you do. The colors you choose, the shape, the typography, style, and other elements all play a major role in the manner in which the customers see your business. If you do it right, your audience will be attracted at first sight.
So, how do you make the right logo? Here are some important characteristics of a killer logo to make your brand stand out from the crowd:
Every business has a logo, which makes yours just one among many. In order to stand out, your logo should have a unique factor that the audience that connects with. It should have a unique charm that attracts new and existing customers while also making the mission of your brand clear. To do this, you’ll need to do in-depth research on your target audience and competitors. This will help you gain inspiration to develop your own unique ideas. One important thing to keep in mind is that while taking inspiration is not wrong, copying a concept is unacceptable. Make an effort to think out of the box so that your logo is truly one of a kind.
While other branding and advertising strategies follow trends, when it comes to logos, you need to keep timelessness as an important factor. After all, your brand isn’t here for just the season, right? It’s here to stay. Let’s look at Coca-Cola, for example; the logo is still the same it was in 1985, which is why it’s one of the most recognized brands across the globe.
Your logo will be representing your brand on multiple occasions and promotional platforms like advertisements, billboards, websites, and social media platforms. When you create a logo, ensure it’s versatile. This will help ensure it looks great wherever used and help you get recognized.
Did you know that every color has an emotional connotation? For example, red is associated with urgency and alertness, whereas yellow is warmth and sunshine. This is why when choosing the colors for your logo, make sure they resonate with your brand mission and values.
Adding a logo to your signage will help your brand stand out from the crowd and help you get recognized easily. If you’re looking for a professional and reliable company, then MMK Custom is the one for you. You’ll find a variety of interior and exterior signage for your business here. We’re known for our customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, and more. What are you waiting for? Get in touch with us to request a quote today.
No matter where you go or what you do in life, change is inevitable. This is particularly true for businesses. Setting up a business can be challenging, but what requires the most effort is keeping up with the changing types and adapting your business style and services accordingly. After all, adjustments are important for growth.
When we talk about changes, we don’t necessarily mean big ones. Sometimes even the smallest tweaks can make a huge difference. Starting from one of the most prominent aspects of your business, the signage, here are signs to look out for:
No matter how well designed your sign may be, over time, with changing weather and the elements, the damage is prone to happen. Another common reason for the damage is vandalism and broken or missing parts. An attractive sign will catch your customer’s attention and invite them into your store. A damaged or broken sign may give the wrong impression. If you notice any wear and tear on your sign, it’s vital to upgrade to keep your business looking sharp.
Let’s face it, the longer your look at the sign, the less effective it can become. If your customers notice the same sign for years, they might eventually move to a new, trendy option. It’s important to constantly update your brand to keep your customers engaged.
Although your current logo may have been a hit for magazines and adverts decades ago, we’ve entered a new social media age. People use various social media platforms like Facebook and Instagram to connect with businesses and make purchases online. If your logo or design isn’t updated, you need to ensure that it works in like with modern media. Think about resizing your logo, checking whether it works with black and white, and even fits as a mobile app button. An updated logo will help in getting new fame on social media.
When it comes to customer attention, the more aesthetic your sign is, the more you have a chance at success. If your competitor’s sign is visually appealing and more attractive than yours, then customers are likely to choose them over you. Although you might offer better products or services than the rest, new customers tend to judge your business based on how well you present your brand. The first impression lasts, especially in terms of business. This is why we recommend you update and elevate your sign above competitors.
If your sign is worn out or outdated, it’s time you spruce it up and attract new customers! Whether you’re looking for customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, or more, we’ve got you covered. At MMK Custom, we have tons of experience designing, fabricating, and installing interior and exterior signage. What are you waiting for? Request a quote today.
For a business owner, it’s almost impossible to connect with customers personally and tell them about your business. This is where branding and strategy come into play. You need to ensure that you create a solid brand for your product and services so that potential and existing customers can identify you from the crowd. One of the main aspects of branding is communication, and nothing can do this better than the right signage.
Exterior business signage is like your company’s 24/7 advertising instrument. For as long as it stays standing, you stand a chance to attract a customer passing by. If your store is located in a busy area (which is common in NYC), then signage will help you get noticed.
While this may be a simple marketing element, certain details and specifics need to be considered. There are several myths tied around the subject that act as roadblocks to successful advertising. Lucky for you, we’ve debunked some of the common ones here:
Before you begin stating facts, let’s try and understand this scenario. Imagine you’re walking down the street and come across various flower shops on the way. Now each of them has its signage style. One has “XYZ Florals” in a big font, the other has “NYC’S LEADING FLORIST”, and the third has all the possible information cramped up into one rectangular box. Which one would you turn to? Many customers would often choose the second as it offers just the right information in the right font and size.
The truth is signage is not the place to overload your information. Sure, that doesn’t mean simply adding two words; the words you choose should be specific and inviting. You need to include the right keywords that tell your story and help you stand out from the crowd.
Many business owners tend to stay away from signage as they think it can be expensive or difficult to install. This is when they resort to simple banners. However, we’re glad to inform you that due to the technological evolution, the cost of equipment has decreased, and signage has become more affordable than ever. We ensure to install your desired signage in a hassle-free manner so you can enjoy top-class branding within no time.
Another common myth we’re glad to dispel is that signage doesn’t affect your ROI. In fact, signage can help in extending your outreach on a larger scale. By including signage in your branding strategy, you can easily target your audience and also convert those numbers into sales.
Whether you’re looking for customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, or more, we’ve got you covered. At MMK Custom, we have tons of experience designing, fabricating, and installing interior and exterior signage. What are you waiting for? Request a quote today.
