In the hustle and bustle of New York, making a mark can be challenging to say the least. If you own a bakery, you know you’ll have ten competitors in line. So, how do you stand out from the crowd and attract the audience?
Well, one of the easiest and most effective ways of boosting sales is investing in well-designed and superior quality signage. Storefront signs offer a great first impression and play a major role in defining your brand.
Here are some tips to help you choose a sign for your NYC storefront:
There are several types of storefront signs that you can choose from depending on the type of your business. You can choose from 3D signs, light-up signs, vinyl graphics, banners, awning signs, monument signs, plaques, and so on. The first thing to determine is your goals for the sign. Do you want it to pop out from the crowd? In this case, 3D lettering will work best. If you’re looking for something that’s visible at all times, then light-up signs will ensure your brand name is recognized day and night.
Once you’ve chosen a type of sign for your store, you need to work on the design. This should be something that reflects your brand’s values, mission, and identity. When choosing a font or color theme, you need to put yourself in the shoes of potential customers. Ask yourself whether the design will make a lasting impression and reflects the services and products your offer.
If you have a pizza parlor, and a light-up sign with bright and bold colors will look well. The design should attract the target market and reinforce your brand. You can add your logo or imagery to the sign as well.
No matter how well designed and colorful your sign is, if it’s not visible from a distance, then it’s no good. You need to ensure that people can read your sign from all angles. Using fancy fonts that may add to the aesthetics but it’s impossible to read quickly from a distance. This is why you should choose an easy-to-read font; the lettering is well-spaced and has no overcrowding.
A storefront sign will help make your brand stand out from the crowd and get you
attention. If you’re looking for a professional and reliable company, then MMK Custom is the one for you. We offer a large and stunning variety of interior and exterior signage for your business. We’re known for our customized signs in NY and offer office signs, 3D metal letters, interior signage, indoor wall signs, and more. You can trust us to do the job right!
What are you waiting for? Get in touch with us to request a quote today.
